I’m hoping most of you already know that you can include a link to your website in the desciption of YouTube videos. But, as my boy Biggie Smalls said… ”If you don’t know, know you know!”
HTML doesn’t work, but dropping a straight link to your URL does, as long as it includes the “http://” part. It’s a quick and easy way to get free traffic and backlinks to your website.
OK Jeff, tell me something I don’t know…
Now, there are these evil people out there in the SEO world that will scrape (not use the embed code) your video content directly off of YouTube and use it as their own content, mostly in blog networks and link farm situations. So by having a link to your website as I describe above in the description of the video, you’re effectively getting a backlink from wherever they post this content. Of course, if it’s a crappy blog post somewhere or a linkfarm, it’s probably not worth writing home to momma about.
But here’s the ninja part: Include another link BACK to the video itself. (see the screenshot below for an example)
You may be asking “Jeff, why the hell would you want to do this?”
Well, a YouTube video is just another landing page/asset/gateway to your website (assuming you’re including links in your description) that can show up in the search results. So by having a keyword rich (don’t over do it though) description and building backlinks to the videos themselves, you’re basically bolstering the authority of your video which can improve how it ranks in the search engines and potentially drive more traffic to your website.
So my question is, why the hell wouldn’t you do this knowing how simple it is?
Till next time… Can you feel me?